Queen - News Of The World

Universal Music

To celebrate the 40th Anniversary release of Queen’s iconic album – News Of The World, we were commissioned by Universal Music to create an engaging and exciting advert to showcase the upcoming box set. The iconic robot, Frank, had been expertly brought to life by designer Mark Hough of Treatment for use during visuals for the tour. However unfortunately, we were unable to access these assets so we modelled and rigged Franks hands, arms and legs from scratch to enable him to interact with the 3D product shots. The entire process was immensely fun and created an exciting way to explore the box set.