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McCartney III
ELS / Paul McCartney
It was a pleasure to again be working with Electric Light Studios, who commissioned a motion graphics piece to advertise the release of Paul McCartney’s latest album – McCartney III. Building on the identy designed by Nick Steinhardt, we modelled a 3D dice to accurately replicate the packaging artwork and environment. In addition to the 10 second television spot, we created square and vertical aspects for socials and different platforms.