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Cheerios
Sponsor The Cube
We were commissioned by Prescription Agency to undertake the visual effects on their campaign for Cheerios breakfast cereal, who were sponsoring the primetime Saturday night TV show – The Cube. Due to strict broadcasting rules governing sponsorship, all information on the cereal boxes other than the brand name had to be removed.
Camera and object tracking were required for all six adverts, in combination with creating clean plates to be tracked back in. Rotoscoping and complex lighting adjustments had to be made to blend the revised packshots back into the original shot.